How should leaders support and manage the motion?

Lead prospecting execution

Define roles and strategy, develop people, coach performance, and support the systems and changes that make prospecting work.

Browse all Tailwind episodes

15 conversations to explore

  1. Episode 55

    Build a Sales Playbook That Lets the Founder Step Back

    With John Noonan, President at Growth Plan Partners

    John Noonan of Growth Plan Partners explains how founder-led businesses can scale through documented sales processes, focused ICPs, playbooks, and better tools.

    Topics: Founder-led sales · CRM and workflow · ICP

  2. Episode 53

    Give Every Seller a Clear Account Growth Plan

    With Guy Ragault, CEO at Northern Lakes Sales Leadership

    Guy Ragault of Northern Lakes Sales Leadership discusses technical selling, pipeline ownership, account growth, clear commitments, and consistent sales practice.

    Topics: Coaching · Prospecting consistency · Next steps

  3. Episode 52

    Turn Top Sellers’ Instincts into Shared Team Learning

    With Rene Zamora, Founder & President at Sales Manager Now

    Rene Zamora of Sales Manager Now explains how better listening, quality indicators, shared learning, and team goals help sales managers develop stronger sellers.

    Topics: Coaching · Manager visibility · Sales training

  4. Episode 43

    Coach Sales Judgment Instead of Canned Responses

    With Brett Keirstead, Chief Sales Officer at Chief Outsiders

    Brett Keirstead connects belief in the offer, realistic practice, and curious questions to coaching that develops independent sales judgment.

    Topics: Coaching · Sales training · Sales metrics · AI in sales

  5. Episode 41

    Build an SDR Team People Can Grow Through

    With Lisa Schnare, Managing Partner at ValueSelling Associates, LLC

    Lisa Schnare explores resilience, early coaching, motivation beyond commission, and career paths that make an SDR team a source of talent.

    Topics: Coaching · Manager visibility · Time management · Prospecting consistency

  6. Episode 40

    Turn a Founder’s Sales Knowledge into a Repeatable Playbook

    With Kenneth Gumbiner, President at K&M Gumbiner Sales Consulting, LLC

    Kenneth Gumbiner connects the value proposition, ICP, training, and CRM reporting to a sales operation that extends beyond the founder.

    Topics: Founder-led sales · ICP · CRM and workflow · Sales metrics

  7. Episode 38

    Use AI to Prepare More Thoughtful Coaching Conversations

    With Roderick Jefferson, CEO at Roderick Jefferson & Associates

    Roderick Jefferson connects experience, emotional intelligence, and AI-assisted preparation while keeping each person’s context at the center of leadership.

    Topics: Coaching · AI in sales · Manager visibility

  8. Episode 36

    Build the Sales Infrastructure to Move Beyond Founder-Led Selling

    With Michael Wills, President and Founder at Top Line Solutions, LLC

    Michael Wills connects leadership-owned strategy, a deeper ICP, and weekly coaching to growth beyond the founder’s personal selling capacity.

    Topics: Founder-led sales · ICP · Coaching · CRM and workflow

  9. Episode 34

    Set Clear Boundaries for AI in Your Sales Team

    With Lisa Mulyk, CRO at Emergence Sales Consulting, LLC powered by Sales Xceleration

    Lisa Mulyk discusses source verification, company maturity, and reinforced AI policies that help teams use new tools with judgment.

    Topics: AI in sales · Research · Coaching · CRM and workflow

  10. Episode 33

    Start Sales AI Adoption with the Tools You Already Have

    With Doug Dvorak, Founder & Managing Principal at The Sales Coaching Institute

    Doug Dvorak recommends checking existing CRM capabilities, setting guardrails for experiments, and verifying AI output before expanding the toolset.

    Topics: AI in sales · CRM and workflow · Coaching · Time management

  11. Episode 30

    Make a Prospecting Initiative Stick Beyond the Launch

    With Troy Elmore, Owner at Sandler Training Houston, Impassioned Sales Solutions, LLC

    Troy Elmore’s I know, I care, I can framework connects a clear reason for change with commitment, coaching, and practical support.

    Topics: Coaching · Manager visibility · Prospecting consistency · Sales training

  12. Episode 29

    Hire for the Selling Work You Actually Need

    With Nicole Vorkapic, Owner/CEO at Group E & Company

    Nicole Vorkapic connects role clarity, demonstrated sales ability, and an intentional first 90 days to better sales hiring decisions.

    Topics: Coaching · Manager visibility · Sales metrics

  13. Episode 22

    Give New Prospectors a Playbook They Can Use

    With David Buonfiglio, Founder at Mammoth Sales Solutions

    David Buonfiglio describes turning a documented playbook into training, practical outreach tools, and a BDR role that fits the buyer.

    Topics: Sales training · CRM and workflow · AI in sales

  14. Episode 18

    Give Strong Prospectors a Career Worth Staying For

    With Josh Shirley, Director of Business Development at Sandler Powered by Coffman Group

    Josh Shirley explains why hunting and closing need different skills, and why strong BDRs need recognition and a real path to growth.

    Topics: Coaching · Manager visibility · Prospecting consistency

  15. Episode 4

    Turn a Weekly Sales Plan into Useful Coaching

    With Jeff Schneider, Sales Trainer, Coach, and Consultant at OMEP

    Jeff Schneider shows how weekly activity commitments and real conversion data give managers something concrete to coach.

    Topics: Coaching · Manager visibility · Sales metrics · Prospecting consistency