Right Account
Qualified against the customer criteria and dealbreakers you define in onboarding.
Your market isn’t sitting in a lead database.
Topsail® CHARTER configures a custom sourcing engine for your team that’s built around the characteristics, sources and signals that actually define an account worth pursuing for your business ~ delivering Topsail-grade contacts ready for outreach.
Lead generation done differently.
Most lead generation
filters a database.
Lots of data. Lots of filters. Lots of contacts.
- Existing
database - Generic
filters - Names on
a list
CHARTER is built for your market.
Specialized sources. Bespoke signals.
Targeted contacts.
- Your
criteria - Specialized
sourcing - The right
contacts
How It Works
Topsail-grade contacts, ready for your sales motion.
You tell Topsail what a good customer looks like, what makes an account worth pursuing, who you want to reach, and what should rule someone out ~ we do the sourcing, qualification, research and verification before delivering contacts to your CRM or database, so you can prospect according to your existing playbook.
Ready to Reach
Contact information is verified across 30+ sources and ready to use.
Right Person
Matches the role, seniority and buyer profile you want to reach.
Already Researched
Relevant company and contact context is prepared before you start outreach.
You set the course. We prep the sails.
With CHARTER, a conversation determines the strategy, capabilities, criteria and more that your business requires in order to identify the right accounts + contacts for your specialized market.
Define what makes an account worth pursuing
We work with you to understand your market, ideal customer, key buying signals and who inside the organization is right to reach.
- Target market
- Account criteria
- Buying signals
- Key buyers
- Exclusions
- Qualification scoring
- Desired routing
- And more
We configure a custom sourcing engine for your market
We identify the right data sources, configure your engine, and continuously surface qualified accounts based on the signals that matter to you.
- Government records
- Industry data
- Trade associations
- Regulatory databases
- Niche sources
- Custom solutions
- And more
Topsail-grade contacts are delivered to your sales team
We deliver a steady supply of qualified accounts with the right people and evidence for why they’re worth pursuing ~ synced to your CRM and routed to the right sellers.
Bespoke by design.
Topsail delivers leads you won’t find anywhere else. Learn how our team works with you to define your Ideal Customer Profile and then configure custom solutions for finding the most qualified, highest intent leads specific to your business.
Delivered to your existing workflow.
Your CRM, your database, your process ~ Charter works with the tools your team already uses.
Request a Conversation
Let’s Talk.
Tell us about your team, your market, your goals and where business development is today ~ we’ll use your input to prepare a conversation that’s focused, practical, and worth your time.