TAILWIND
Conversations to fill your sails.
Tailwind is a conversation series with sales leaders, operators, and outbound experts on what’s changing, what’s working, and how teams can build better sales motion.
Episode 5 - Dan Cubr
Dan Cubr joins Tailwind for a conversation on customer journey, discovery, and better outbound conversations. We talk about how to uncover pain, avoid jumping too quickly into solutions, prepare before calls, and use prospecting as a sorting exercise instead of trying to boil the ocean on the first conversation.
Episode 4 - Jeff Schneider
Jeff Schneider joins Tailwind to talk about the sales behaviors that actually create momentum. The conversation covers Sandler’s “cookbook” concept, why managers need to inspect what they expect, how reps can use behavior to create data, and why LinkedIn should be treated less like a posting platform and more like the world’s largest referral network.
Episode 3 - Ken Seawell
Ken Seawell joins Tailwind for a candid conversation on the mindset behind consistent outbound. We talk about why activity matters more than immediate outcomes, how to separate rejection from useful feedback, and why the real goal of prospecting is not persuasion — it is clarity.
Episode 2 - Tim Bryson
Tim Bryson joins Tailwind to talk about what is actually working at the top of funnel right now. We dig into why decision-makers are still answering the phone, how AI can help or hurt outbound, why meaningful conversations matter more than raw activity counts, and why sales teams need to use data instead of gut feel to diagnose what is breaking.
Episode 1 - Erik Meier
Erik Meier joins Tailwind to talk about what is changing at the top of funnel — and what still has not changed. We cover why too many teams are swapping real selling for automation, how technology should support analog outbound instead of replacing it, and why better sales motion starts with curiosity, process, and the willingness to try something different.
